Connecting buyers and sellers of luxury property requires skillful marketing and that is exactly what the Sotheby’s International Realty® brand provides worldwide.
One-of-a-kind resources, reputation, and access to discerning clients that our global brand provides are powerful advantages that set our company apart and translate into custom marketing strategies to achieve your goals. Through this sophisticated marketing, unparalleled access, and esteemed collection of affiliates, we are able to unite luxury homes with the right buyer at the right price.
When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure.
I invite you to explore that journey, as well as our marketing strategy...
WORLDWIDE REACH: Our connections to the most respected and successful real estate experts all over the world provide a level of global reach that is unparalleled in the industry.
Through our membership in the worldwide Sotheby’s International Realty® Affiliate Network, we can share information on our listings with approximately 22,000 sales associates in 950 offices and 69 countries and territories.
TARGETED TECHNOLOGY: Our brand has a history of setting the standard for drawing upon technology in the marketing of fine property, and we continue to do so with a series of innovative tools that connect purchasers and sellers around the world. These include online listing distribution programs, a mobile website capable of finding nearby properties from anywhere, a powerful internet presence with unique options such as language translation and currency conversion, customizable iPad presentations, strategic eMarketing programs, tracking reports and more.
2x MORE WEB TRAFFIC: SothebysRealty.com receives 2x more traffic annually than the closest competitor, and saw another record year in 2017 with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users. With iPad and mobile compatibility, GPS search functionality, language translation, currency conversion, and tracking reports, our brand sets the standard for innovative technology in the marketing of fine property. No other company is in a better position to leverage technology in marketing your property.
WEB PRESENCE & SOCIAL MEDIA: The global reach of SothebysRealty.com (the world’s most visited real estate website with nearly two million visits per month) combined with the local focus of SothebysHomes.com, provides unmatched exposure for our listings. Our sites together reach more than twice the unique monthly traffic of any competitor.
Unique Positioning in a Global Market....Globally, over 70% of internet users search in a language other than English and nearly 40 percent of all visitors to the Sotheby’s International Realty® websites come from outside the U.S. It is only prudent, therefore, that the firm’s sites are offered in 15 translations, quote prices in 49 different currencies and provide listing videos in five languages. Those advantages mean the company’s agents are uniquely positioned to leverage the foreign buyer trend.
REACHING THE CONSUMER - 90% OF BUYERS START THEIR SEARCH ONLINE: We use social media to connect the brand to our vast community of real estate intenders and influencers from around the globe. Just like real estate, social media is about connecting people and cultivating relationships. We distribute our properties to the most highly trafficked real estate portals worldwide. Your listing feeds to our partner sites -- our special distribution arrangements and strong organic and paid search engine presence ensures your listing's visibility. No other company is in a better position to leverage technology to target qualified buyers for your property.
CONNECTING WITH THE EMERGING AFFLUENT CUSTOMER: In 2017, Sotheby's International Realty launched a dedicated effort to establish meaningful connections with the emerging affluent consumer. Data from SothebysRealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients.
APPLE TV: In 2016 Sotheby's International Realty® launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before.
YOUTUBE: As of March 2018, Sotheby's International Realty® had over 102,000 YouTube subscribers, making the company the number one real estate presence on YouTube. In addition, the Sotheby’s International Realty® YouTube channel recently reached the milestone of over 30 Million video views, thereby becoming the most viewed and subscribed-to real estate channel on all of YouTube.
STRATEGIC GLOBAL MEDIA: Our strategic media plan aligns our brand and listings with relevant media partners on prominent, highly visible platforms. We maintain one-of-a-kind relationships with some of the most influential news outlets in the world, achieving significant exposure on the websites of The Wall Street Journal, The New York Times, and Architectural Digest, along with international outlets such as the BBC, Financial Times, South China Morning Post and more. We also distribute our properties to the most highly trafficked real estate portals worldwide. Prominent interactive banners on five global newspaper sites provides over 500 million impressions.
JUWAI.COM IN CHINA: An alliance with Juwai.com was launched in 2016 that gives the Sotheby's International Realty® network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby's International Realty® has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.
NIKKEI IN JAPAN: An exclusive alliance with the Nikkei, the most influential news publication in Japan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkei’s digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
CUSTOM MADE MARKETING & PROPRIETARY PUBLICATIONS: An individual plan will be custom-tailored to market your home and will include a key combination of local, regional, national, and proprietary publications. We showcase our listings in a variety of beautifully designed print and online proprietary publications that we share with our clients and offices around the world. Reside, the award–winning magazine of the Sotheby’s International Realty® Network, and Sotheby’s, published by Sotheby’s auction house, both feature original editorial content alongside our listings, while our high-quality catalogues and iconic property brochures provide additional avenues for exposure. Online, our Extraordinary Living blog reflects the quality presentation for which we are known.
WE ARE THE #1 REAL ESTATE BRAND: The Sotheby’s International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal “The Thousand” for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category.
HERITAGE & PRESTIGE: In an increasingly online and global marketplace, a recognized name is a powerful advantage. Since its founding in 1744, Sotheby’s has earned worldwide renown not only for its keen eye in the valuation of fine possessions, but also its unwavering commitment to expertise and service. Founded on these same principles, Sotheby’s International Realty® today is celebrated and respected by qualified buyers and sellers all over the world who know and appreciate our name when they see it.
Our unique association with a brand that has such a reverential heritage provides us with the ability to connect with powerful client groups in several ways. These include direct marketing to Sotheby’s established base of qualified clients, networking opportunities through participation in special global auction events, and maintaining a presence in Sotheby’s auction locations worldwide through dedicated realty liaisons and kiosk displays.
A survey conducted by The Luxury Institute named Sotheby’s International Realty® the most prestigious real estate brand.
EXTRAORDINARY RESULTS: Just as Sotheby’s has sold some of the world’s most precious objects, we have set price records with the sale of many spectacular homes. At the same time, we specialize in fine properties in all price ranges, as the homes we represent share a distinctive character rather than a particular price. While our record sales and the quality of our listings have contributed to the worldwide renown of our name, we are best known for our exceptional service. Who we are and how we represent our clients are constants that achieve results for our sellers, regardless of the listing price.